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THE PROJECT
The fashion and clothing industry is one of the most competitive, with thousands of brands vying for originality in Quebec alone. Standing out and successfully selling a unique concept is a real challenge. Yet, Ctrue has excelled by offering bold and distinctive collections, constantly pushing the boundaries of creativity.
To capture this originality, it was essential to develop a strong and impactful visual concept. After several pre-production sessions and meticulous research to find the perfect locations, we developed a diverse cast and created an original soundtrack. The result: a powerful and immersive video, designed to accompany the launch of Ctrue's new Utopia collection.
"We had a ton of ideas, each one more ambitious than the last. The Paradoxall team helped us bring it all together, while staying true to the originality and boldness of our brand. Their attention to detail and, above all, the super-friendly atmosphere they create on set made the experience really cool and fulfilling. It was exactly what we needed to launch our new collection. We're super grateful to them!"
Marcan C.
Co-founder - Ctrue Clothing
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