Where future meets nature, tradition meets innovation.
THE PROJECT
The MRC of Montcalm entrusted us with creating an innovative advertising campaign showcasing their beautiful region. The idea was to remain true to their agricultural and heritage roots while adding a touch of modernity and elegance. We spent over a year capturing images to showcase the beauty of the region's villages, no matter the season.
Each shot reflects the unique charm of these places, whether illuminated by the summer light or blanketed in the colors of autumn. The result: an authentic and vibrant countryside that truly represents everything that makes the Montcalm MRC so special.
“Collaborating with Paradoxall was both simple and enjoyable. From the very beginning, they understood our vision for the MRC of Montcalm and accurately conveyed its beauty and vitality. Each shoot took place in a warm, friendly atmosphere, and the final result far exceeded our expectations. The footage captures the essence of our region perfectly and resonates deeply with our community. We are extremely proud of the work accomplished!"
Deputy Director General / Director of Communications, MRC de Montcalm
Stéphanie T.
An impact for the new generation.
With this campaign, the MRC de Montcalm also wanted to impact the next generation by highlighting all the region has to offer. By combining agricultural traditions and modernity, we wanted to inspire young people to rediscover their heritage, to be proud of it, and to envision the future. This approach aims to show that it is possible to build a dynamic and connected future, while remaining rooted in the authenticity and richness of their territory.
