Québec’s regions have an incredible story to tell. The problem is that they don’t always know how to share it. The MRC of Montcalm was exactly that: a strong identity, a magnificent territory, but a digital presence that didn’t do it justice.
When the MRC of Montcalm team contacted us, the goal was clear: show the beauty and energy of the region in a way that resonates with residents as much as with future visitors or investors.
We could feel a growing popularity of urban exodus among young families and professionals. Especially since the pandemic and the arrival of remote work, people are settling in the countryside. Our goal was to put the MRC of Montcalm on their radar.
We took the time to understand the soul of the territory before even taking out the camera. That’s always our first instinct: discovery before production. Because a generic video of landscapes doesn’t connect, but a video that captures what makes a place unique does stay with you. The result exceeded the team’s expectations. And for us, that’s the best feedback we could get.
"Collaborating with Paradoxall was simple and very pleasant. Their team was able to grasp the vision of the MRC of Montcalm and reveal all its beauty and energy. The result goes beyond our expectations and faithfully reflects the essence of our region. We are extremely proud of it.” says Stéphanie Therrien, Assistant General Manager and Communications Director.
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