A sunny campaign for Jardin de Ville
A video campaign for Must Société and Jardin de Ville, designed to refresh the brand image without sacrificing its high-end DNA.
Client
Must Company
Year
2026
Services
Advertising campaign
[ The Project ]
Must Société entrusted us with the new video campaign for Jardin de Ville, its pioneering sub-brand in the world of luxury outdoor furniture. The challenge: modernize the brand image to reach a younger clientele, without ever losing the prestige that has built its reputation over the years. A demanding assignment, where every image had to both exude refinement and speak to a new generation.
[ Our approach ]
From the outset, we made a bold creative choice: a single day of shooting in an exceptional private residence carefully selected for its contemporary architecture, and 100% natural light. No heavy lighting setup, just an agile team able to catch the light at the right moment and adapt each scene in real time. This approach allowed us to capture clean, sophisticated, and modern images that stay true to the timeless elegance of Jardin de Ville.
[ The result ]
A campaign capable of attracting a younger, more design-conscious, more connected audience, while honoring the prestige that defines the brand. Further proof that with the right team, good lighting, and a clear vision, a single day is enough to deliver a campaign that elevates a brand.
